Where Art Meets Elegance: An Unforgettable Celebration of Italian Heritage
Amway China Gala Dinner
meraviglioso
Palazzo del Ghiaccio | Milan, Italy | May 7th, 2024
Meraviglioso" was an extraordinary gala crafted exclusively for Amway, seamlessly blending the elegance and artistic brilliance of Italian culture. Hosted at the prestigious Palazzo del Ghiaccio, the event mesmerized 800 guests with an unforgettable evening celebrating the achievements of Amway China’s top sales force.
Under the visionary artistic direction of Cristian Taraborrelli, the gala embodied the essence of Made in Italy through a breathtaking fusion of fashion, music, and theatre. Captivating performances by étoile Virna Toppi and a symphonic orchestra conducted by Maestro Beppe Vessicchio transformed the night into a symphony of Italian elegance, innovation, and pure emotion.
ARTISTIC CONCEPT AND STORYTELLING
Created by Cristian Taraborrelli
A Symphony of Italian Excellence, "Meraviglioso" tells a captivating story of Italian heritage through a theatrical opera that combines the beauty of fashion, the emotion of music, and the drama of theatre. This gala is a tribute to Italy's cultural magnificence.
"𝗔𝗺𝘄𝗮𝘆 𝗖𝗵𝗶𝗻𝗮 - 𝗠𝗲𝗿𝗮𝘃𝗶𝗴𝗹𝗶𝗼𝘀𝗼" has been awarded at the 𝑩𝑬𝑨 𝟮0𝟮4 with:
🏆 Silver in the 𝗕𝟮𝗜 𝗘𝘃𝗲𝗻𝘁 category
🏆 Silver ex aequo in the 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻/𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 category
🏆 Bronze in the 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲/𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝘃𝗲𝗻𝘁 category
CREATIVE TEAM
choreographer
Thomas signorelli
LIGHT DESIGNER
MASSIMO TOMASINO
SHOW CALLER
ROMAIN SABELLA
ARTISTS
celebrating EVERy
FORM OF ART
OPERA
BALLET
music
THEATRE
FASHION
The Celebration of Beauty: Virna Toppi
highlighting beauty, high-tech and elegance
ADVANCED LIGHTING DESIGN
CUSTOM STAGE SETUPS
VIDEOS BY CLONWERK
INTRICATE COSTUME DESIGNS
ANGELA BUSCEMI®
MODERN COREOGRAPHY
OUTSTANDING COSTUME DESIGN by Angela Buscemi
ANGELA BUSCEMI®
THEY TOLD ABOUT US
ANGELA BUSCEMI®
“ Maraviglioso is the perfect example of how the alchemy between the client's objectives and the creative and productive idea of the agency can create a unique experiential product: 6 months of work that they pushed and stimulated to raise the bar in every department of the agency ”.
Umberto Cicognini, creative director
Photo Credit: Raimondo di Persio
Amway celebrates the achievements of its Chinese sales force with an event that honours Made in Italy.
“Indeed, under the artistic direction and direction of Cristian Taraborrelli, the evening was a tribute to the magnificence of Italian cultural heritage, expressed in three different interpretations of the concept of Made in Italy beauty: fashion, music, and theatre aesthetics.”
Missione Online
PHOTO GALLERY
Photo Credit: Primavera Film
TAGS
ARTISTIC DIRECTION / CREATIVE STUDIO / OPERA / MUSIC / CLASSICAL / BALLET / THEATRE / TRIUMPH ITALY / FASHION / UMBERTO CICOGNINI / ANGELA BUSCEMI / THOMAS SIGNORELLI / VIRNA TOPPI / BEPPE VESSICCHIO / ANWAY CHINA / STAGE / STAGE DESIGN / EVENT / GALA / AMWAY / DINNER / SET DESIGN / MILAN / PALAZZO DEL GHIACCIO / ITALY / CHINA
